Rethink Reality

15th of November 2017 - Park Plaza, Cardiff 

On the 15th of November 2017, we held an event focusing on Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR), at the Park Plaza in Cardiff. The aim of the event was to share knowledge of VR, AR and MR and inspire businesses to use these technologies to develop their products, processes and services.

The event brought Academia, Industry and Businesses together to showcase that Virtual, Augmented and Mixed Reality is not a technology of the future, but one that can be implemented across industries today.

CEMET Research Associates, Seamus Ballard-Smith and Craig Stacey, demonstrated the key differences between VR, AR, and MR and showcased some of the latest consumer hardware.

Welsh businesses were invited to talk about their practical uses of the technology with Galactig Director, Derick Murddoch, presenting 'Neon' a VR game they have been developing using the Oculus Rift Platform. 

Martin McCabe showcased the exciting AR projects Atticus Digital are developing and introduced Googles ARCore and Apples ARKit to the audience. 

Delegates also heard from a CEMET client, David Hinton, from Evoke Education, about why he thinks AR and VR should be implemented in education to support knowledge retention.

Jon Hooper-Nash from Jeffrey Ross was part of the team who first implemented VR within their company. They were one of the first estate agents in Wales to utilise this technology to enhance their services, which has led to them increasing their market share within the industry in Cardiff. They highlighted that the VR experience is not for everyone, but it has enabled them to sell houses in the international marketplace.

The event provided an opportunity to try different Virtual and Augmented Reality experiences including; HTC Vive, Oculus Rift, Gear VR, Google Daydream and Microsoft HoloLens. 

We would like to thank all who attended, particularly Galactig, Atticus, Evoke Education, and Jeffery Ross who provided an honest insight into their experiences working accross digital realities..

The events programme is available to download on the website hub and please feel free to contact with any inquiries.