Diamond Centre Wales
Your Bespoke Jewellery in AR
Focusing on bespoke jewellery creation, Diamond Centre Wales understand the importance of capturing special moments and how a unique piece of jewellery can carry those moments with you forever. Their main priority is making sure clients get exactly what they envisage, being 100% happy with your creation! They are renowned for their quality of customer service and came to CEMET with the challenge of improving upon their customer experience.
Diamond Centre Wales create bespoke jewellery for clients, mostly focused on engagement and wedding rings. CEMET found that the process of creating jewellery is an iterative process of collecting client requirements, producing CAD models through to 3D printing and finally producing the finished product. The the time consuming stage is where the client to tries on the 3D print of their bespoke ring. There will often be amendments which will begin the whole process again meaning the jewellery designers must amend their CAD models, 3D print and request the customer to come in to try the 3D print on again, quite often asking for more amendments.
CEMET saw an opportunity to streamline this process by creating an application which allows people to view their bespoke ring in augmented reality and make any amendments needed in app, reducing the amount of delays and contact time, providing a more fluid customer experience. The 3D view allows you to manipulate and customise individual parts of the jewellery while the AR view allows you to see how it would look on your person. You can view it at home, share it to friends and family which helps take the pressure off any decision making, ensuring a higher rate of customer satisfaction.
Streamlining the Customer Experience
Since their collaboration with CEMET, Diamond Centre Wales have had great success in the launch of the application. After CEMET’s suggestions during the product roadmapping stage they’ve brought the app onto tablet, enabling them to place tablets in their reception, allowing people to browse and try on their library of past designs in augmented reality, giving them a clearer idea of what they’d like before their very first meeting. They have also hired new employees to work on the platform and seen great improvements in the customer experience.
Diamond Centre Wales are always ahead of the game and want to use technology to ensure the best possible solution for you, the best customer service and the best jewellery!
For more information visit their website www.diamondcentrewales.com or contact them enquiries@diamondcentrewales.com, 01443 222375